The world of art fairs is an exclusive and glamorous one, and keeping the VIPs happy is an art in itself. Step into the elite circle and discover the secrets behind the scenes!
With art fair season in full swing, events like Frieze LA, Arco Madrid, and Tefaf Maastricht are just around the corner. But here's where it gets controversial: these VIP-centric gatherings are not just about the art. They're about creating an exclusive, luxurious experience for a select few.
Imagine private jets, exclusive museum tours, and art fair openings before the general public even knows what's happening. VIPs don't just get in for free; they're treated like royalty with pre-loaded programs, drinks, and snacks to keep the buzz going. And this is the part most people miss: it's not just about the rich and famous. Art world VIPs include collectors, advisors, curators, and those who play a meaningful role in supporting artists and galleries.
Frieze, for instance, has a dedicated VIP team of 37, ensuring that these important guests have a seamless and enjoyable experience. They even consider regional differences, like the early-rising Angelenos who start their day with a hike and a pricey smoothie before hitting the fair. It's all about catering to their needs and preferences.
But here's the real question: is it worth it? With VIPs accounting for a significant portion of a fair's income, organizers go to great lengths to keep them happy. But at what cost? Some VIPs at Frieze London in 2022 complained of feeling rushed and having to queue, despite their exclusive status. And Art Basel's Paris edition took it a step further with an ultra-exclusive pre-VIP day for the biggest spenders.
The hierarchy is clear: the earlier the access, the more influential and powerful the VIP. But is this sustainable in an increasingly competitive industry? And what about the art itself? While the VIPs come and go, the art remains the same throughout the week.
So, are art fairs more about the people than the art? And is this exclusive treatment justifiable? These are the questions we leave you with, as we invite you to share your thoughts in the comments. After all, the art world thrives on debate and discussion.
