Black-founded beauty brands are making waves on social media, and the data speaks volumes! Let's dive into the top 10 game-changers that dominated the online beauty scene in January.
The Makeup Revolution
Makeup brands are at the forefront of this movement, and it's no surprise. Fenty Beauty, Danessa Myricks Beauty, and Juvia's Place are leading the charge, proving that diversity and inclusivity are key to success. These brands are not just about products; they're about empowering individuals to express themselves through makeup.
But here's where it gets interesting... Pat McGrath Labs, despite facing bankruptcy, still managed to secure a spot on the list. Only 6% of their social media engagement was related to the bankruptcy, showing that their focus on creator-led content and influencer marketing paid off. Creators like @margaret_kov, with her acne-focused videos and massive TikTok following, played a crucial role in keeping the brand afloat.
Hair Care and Skin Care Take Center Stage
Moving down the list, we see a shift towards hair and skin care. Beyoncé's Cécred, Briogeo, and Tracee Ellis Ross' Pattern Beauty showcase the growing demand for diverse hair care options. Topicals, the only skincare brand in the top 10, proves that skincare routines are a universal language, connecting people across cultures.
And this is the part most people miss... Danessa Myricks Beauty is the real star of the show. With a remarkable increase in social media reach and an impressive creator retention rate, they're setting the bar high. A simple yet powerful TikTok video by @april.byjoiles, showcasing an incredible shade match with Danessa Myricks' Blurring Balm, went viral, reaching nearly 12 million views! It's a perfect example of how authenticity and inclusivity can create a powerful impact.
So, what's the secret sauce? According to Pierre-Loic Assayag, founder and CEO of Traackr, it's all about 'moving the needle.' Brands that focus on product efficacy, inclusive shade ranges, and simple, engaging content are the ones making a lasting impression.
Here's the complete list of the top 10 Black-founded beauty brands by social media engagement in January, as measured by Traackr's VIT metric:
- Fenty Beauty: 32.6K
- Danessa Myricks Beauty: 15.3K
- Juvia's Place: 11K
- Pat McGrath Labs: 9.7K
- LYS Beauty: 8.7K
- Cécred: 6.5K
- Topicals: 4.4K
- Mielle Organics: 3.3k
- Briogeo: 2.2K
- Pattern Beauty: 2.2K
What do you think? Are these brands revolutionizing the beauty industry? Do you have any favorite Black-founded beauty brands you'd like to see thrive? Let's discuss in the comments and celebrate the diversity and creativity these brands bring to the table!
